FURCO
Custom Magento E-commerce Project built from scratch for the Home Improvements Furniture Industry
Task
Totally re-branding and re-launching an online furniture retail store on Magento with a strategic cross-channel marketing plan to bring in sales from the first week of launch.
We approached this project with a strategic mindset and a clear roadmap with short, medium and long term goals over 3 years. We treated every task and step individually whilst the team strategically overlapped in design, development and marketing.
Modern approach for creating highly impacting digital designs, cutting-edge technology for e-commerce using Magento and applied our years of business retail knowledge along with marketing tools to identify KPI’s for launching a successful marketing campaign.
The design, look and feel is what portrays the brand online and this was an important aspect of the project.
We wanted to visitor to feel like they were browsing a physical furniture superstore in the comfort of their homes.
| Primary #ffffff |
SCSS var $color-white |
◯ |
| R 255 G 255 B 255 |
Off White
| Beige #B87A1E |
SCSS var $color-gold |
◯ |
| R 0 G 122 B 255 |
Golden Beige
| Grey #EFE8DC |
SCSS var $color-grey |
◯ |
| R 0 G 122 B 255 |
Neutral Grey
| Black #ED2323 |
SCSS var $color-black |
◯ |
| R 0 G 122 B 255 |
Moonlight Black
Typefase
Beatrice Regular
Usage
Headlines
Instead of utilizing contrast purely for the purpose of mitigating who are excited about unique ideas and help digital companies.
Typefase
Beatrice Medium
Usage
Subheadlines
Typefase
SF Pro Display
Usage
Paragraphs
With more than 16+ years of experience, our team has become a leader in digital design and innovations.
