E-Commerce Magento PPC SEO April 15, 2019

FURCO

Custom Magento E-commerce Project built from scratch for the Home Improvements Furniture Industry

Task

Totally re-branding and re-launching an online furniture retail store on Magento with a strategic cross-channel marketing plan to bring in sales from the first week of launch.

  • Strategy

    Brand Strategy, UX Design, E-Commerce Development, Social Profile Creation, Marketing Strategy, Brand & Reputation Management

  • Platform

    Magento

  • Marketing Channels

    SEO, Google CSS, Facebook, eBay

  • Tags

    Magento, PPC, SEO

Open Project
Furnitureco
⬤ 01. Challenges

Re-launching a new website
aligning all marketing channels
maintaining brand identity
whilst increasing sales.

We approached this project with a strategic mindset and a clear roadmap with short, medium and long term goals over 3 years. We treated every task and step individually whilst the team strategically overlapped in design, development and marketing.

Modern approach for creating highly impacting digital designs, cutting-edge technology for e-commerce using Magento and applied our years of business retail knowledge along with marketing tools to identify KPI’s for launching a successful marketing campaign.

⬤ 02. Experience

A fluid visual user
experience with a
feel good vibe.

The design, look and feel is what portrays the brand online and this was an important aspect of the project.

We wanted to visitor to feel like they were browsing a physical furniture superstore in the comfort of their homes.

Color palette

/ Foundations

Primary
#ffffff
SCSS var
$color-white

R 255
G 255
B 255

Off White

Beige
#B87A1E
SCSS var
$color-gold

R 0
G 122
B 255

Golden Beige

Grey
#EFE8DC
SCSS var
$color-grey

R 0
G 122
B 255

Neutral Grey

Black
#ED2323
SCSS var
$color-black

R 0
G 122
B 255

Moonlight Black

Typography

/ Scales

Typefase
Beatrice Regular

Usage
Headlines

Instead of utilizing contrast purely for the purpose of mitigating who are excited about unique ideas and help digital companies.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Typefase
Beatrice Medium

Usage
Subheadlines

With more than 16+ years of experience, our team has become a leader in digital design and innovations.

Typefase
SF Pro Display

Usage
Paragraphs

With more than 16+ years of experience, our team has become a leader in digital design and innovations.

⬤ 03. Mobile Experience

Putting our focus on
changing the way people
think of mobile experience.

Testimonials

Best Practices

“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”

Colin Lucido

UI Designer · Interactive Media™

Best Practices

“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”

Colin Lucido

UI Designer · Interactive Media™

Best Practices

“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”

Colin Lucido

UI Designer · Interactive Media™

Let's get in touch,
we respond fast.

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